Facebook Business Manager - Organize Your Ads, Pages, Pixels and more

When you manage a Facebook page, ads and need to share permissions with new people, it can seem overwhelming. To solve this, Facebook provides a tool for account administrators to manage everything in one place. It's called a Facebook Business Manager account.


Your Facebook Business Manager account or business.facebook.com can be used to manager your Facebook and Instagram pages, ads, tracking pixels and any products you sell.

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How to set up your Business Manager account

Set up time: 15 minutes. If everything goes right.

Step 1: Create your account at business.facebook.com.

  • Click Create Account.
  • Enter a name for your business, your name and work email address and click Next.
  • Enter your business details and click Submit.

Step 2: Add your pages, ad accounts and more.

  • Facebook page to your business manager account. here
  • Ad accounts to your business manager or create a new one. here
  • Add any other assets like your Instagram, Pixels or Products.

Step 3: Add and manage your people.

  • Go to Business Settings.
  • Click People.
  • Click + Add.
  • Enter the work email address of the person you want to add.
  • Select the role you'd like to assign them. If we're working together, please assign me Admin access.
  • Click Next.
  • Select each asset, like Page, Instagram, Ad Account and Pixels to provide permissions to each one. If we're working together, please assign me Admin access to each asset.
  • Click Invite.

An important followup step.

Once you've sent the invite, the email Facebook sends out could take a while or even get lost in someone's spam folder.


  • To avoid this click at the top, where it says "user is pending".
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  • Hit the Resend button.

A window will pop up with a link you can text or email to the person you're trying to give access.

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  • Copy this link and send it directly to the person to whom you're giving access.

That's it! 🎉

Now, you can easily manage all of your Facebook / Instagram assets and easily give and change permissions to your people.

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